Visual Design for Video Series
The academy needed a bold, modern identity that resonated with young talent while maintaining a sense of discipline and aspiration. The previous look lacked character and recognisability, and the goal was to create a visual system that could scale across training programs, merchandise, communication material, and community engagement.
The identity had to feel approachable for children and teens, but strong enough to represent high-level training and performance.
We crafted a series of visuals specifically for these videos, blending bold graphics and clear layouts to keep viewers engaged and informed. Our design approach focused on enhancing the learning experience through visual storytelling, making complex game concepts easy to grasp.
Key design choices included:
High-Impact Red & White Palette: To maintain brand recognition and bring excitement to educational content.
Intuitive Visual Hierarchy: Information is displayed in a user-friendly format, highlighting key points like player positions, stats, and game strategies.
Educational Focus: Graphics designed to simplify complex information, supporting the video's narrative without overwhelming the viewer.
