Festival Identity System & Mark
Event Branding & Key Art
Performance Posters & Promotional Collateral
Visual Templates (Digital + Print)
Illustration & Graphic Direction
Layout Design for Programs, Schedules, and Event Communications
Artsforward wanted AF15 to be more than a milestone — it had to reflect the organisation’s mission of nurturing artists, building audiences for the arts, engaging youth, and promoting environmental/social consciousness through creative expression. The challenge: unify many strands — dance, theater, music, heritage, social art — under a flexible yet consistent identity that could work across multiple events and spaces, both physical and digital. The visual system needed to feel rooted in arts culture, yet accessible and contemporary enough to engage a broad, diverse community.
We developed a visual identity anchored in contrast and cultural resonance. A bold logo-mark signified journey and movement, reflecting Artsforward’s ethos of change, growth, and creative encounters.
The colour palette combined warm, vibrant tones with grounded neutrals — symbolising the tension and harmony between tradition and contemporary arts. Graphic textures and subtle gradients provided a sense of depth and energy, echoing the diverse art forms (dance, theatre, music) under the AF umbrella.
For each event within AF15, custom key art and posters were designed. We used portraiture, expressive photography, and fluid typography to convey emotion and cultural weight. Illustrations were created for heritage-oriented pieces, blending elegance and boldness to reflect dance forms, theatre stories, or music sessions.
Layouts were modular: each collateral — poster, schedule, social post, flyer — followed a consistent grid, making it easy to maintain visual coherence while allowing variety.
Templates for print and digital allowed Artsforward to scale the identity across venues, social media, promotional materials, and event programmes. This ensured every touchpoint — whether physical poster, Instagram post, or event schedule — felt part of a unified AF15 universe.
The overall visual direction balances respect for heritage, energy of contemporary art, and the inclusive, community-driven spirit of Artsforward.
