Branding
Packaging Design
Deliverables
Brand Identity
Packaging Designs
Brand Guidelines
Brief
Craft a new visual identity that reflects Purple Hippie's organic and natural ethos in a distinctive and memorable way, developing innovative and eco-friendly packaging that emphasizes product quality and sustainability, and enhancing overall brand and product visibility to improve market penetration and strengthen consumer recall.
Solution
In reinventing Purple Hippie’s brand, we instituted a strategic design overhaul to foster a distinctive brand presence. Our solution involved the introduction of dynamic typography and meticulously crafted visual elements to enhance readability and brand recognition. We employed a curated color palette that harmonizes with the brand’s energetic and health-oriented image. The restructured packaging design is engineered to captivate and engage, ensuring a strong shelf impact and consumer appeal. Overall, the reimagined brand identity is designed to solidify consumer connection, catalyze market penetration, and amplify brand resonance within the target demographic.