Presenting the Identity Design for The Deby Studio, a Bangalore-based luxury lifestyle brand specialising in handcrafted artisanal leather products. We were given the responsibility to refresh their existing brand identity for a better brand perception. Our primary goal during the design process was to position the new identity in the high-quality luxury segment and be more appealing to their customer base. Each iterations were purposefully designed to be versatile so that the logomark can be seamlessly adapted for all purposes, whether its branding on physical products or placement in digital space.